Crocs, Inc. is a designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
Crocs, Inc. and its subsidiaries design, develop, and manufacture consumer products from specialty resins worldwide. It primarily offers footwear for men, women, and children under the Crocs brand. The company designs and sells a range of footwear, apparel, gear, and accessories that utilize its proprietary closed cell-resin, called Croslite. It also offers a line of apparel for boys, girls, and men featuring Croslite material; and accessories, including snap-on charms, backpacks, and messenger bags. Crocs sells its products through crocs branded retail store locations, including company-operated kiosks and retail stores; Web stores; sporting goods and department stores; specialty retailers; and sales agents and buying groups. As of December 31, 2008, it operated 70 domestic and international retail stores, 174 domestic and international retail kiosks located in malls and other high foot traffic areas, and 32 outlet stores. The company was formerly known as Western Brands, LLC and changed its name to Crocs, Inc. in January 2005. Crocs, Inc. was founded in 1999 and is based in Niwot, Colorado.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.
Crocs™ shoes are sold in 100 countries and come in a wide array of colors and styles



 
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